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North European LIKE TO .. "GREEN"

operators Umbrian Tuoro energy efficiency lessons for the conference on the certification label of the structures. Beneventi ARPA, "the structures of the Trasimeno would be perfect." The first born in Umbria is Tuoro

Tuoro sul Trasimeno

capricious VIPs who go by luxury hotels, slamming the door because they do not comply with the standards for the disposal of waste, or simple tourists before choosing where to spend their holidays would be sure that their stay will cost little in terms of the environment. While the trend towards "low cost" is the space between portfolios of every size, on the other the next challenge for the revival of tourism is definitely "green." Were varied and interesting ideas that emerged during the conference "Efficiency in the hotel industry: intervention strategies and financial aid, sponsored by the January 8 Confesercenti Harp and Umbria, with the coordination of organizational Ecocongress audience of speakers and a five-star hotel in an old stone farmhouse Montegualandro Tuoro. Setting non-random, since the structure was the first lake in Umbria to be certified with the European Eco-label for products and services with reduced environmental impact throughout their life cycle. The challenge of certification in Tuoro has attracted a large audience of professionals from across Umbria and not just from Trasimeno. "Here we would like to create followers," said the holder of the certified facility and Tourism Asso regional president, Sergio Viterbi. For the Trasimeno is a challenge to grasp. "We've been contacted by two operators, a Norwegian and a Swede," he said. Even estate agents have noticed an interest in the lake by the northern European countries, very attentive to environmental sustainability. Not to mention that "the operators 'green' have difficulty in finding structures with Italian Ecolabel" confirmed Biagio Duca, hotel professionals, managers and Aeneas the founder of the network "Sustainable Hotel". So big pot, I shove it? "You have to be concrete or the market punishes" he says. The process is challenging, primarily from the bureaucratic point of view. In the heart Italy's green label are only two brands (Antico Casale di Montegualandro Tuoro and July 2009 in Massa Martana Borgo Mallorca), while two more will come soon (The Chimneys Farm of San Martino in Colle and the Tower of Saint Rose Marco). "The structures of the Trasimeno would be perfect for this type of journey," says Laura Beneventi Arpa Umbria, who presented the draft of the Agency in its tourism sector. But at what cost? Some entrepreneurs in the room is left on the qui vive. "I'm not hallucinating - answers the pioneer of Trasimeno, Viterbi -. Are around a few thousand euro for any adjustments to equipment (boilers, for example) and are amortized over two years. " Efficiency energy equal fares: that competitiveness, said the Duke managers with a rich panel data on consumption measured in 350 Italian among facilities of various types. Figures that make you think, even if the managers often have no knowledge of energy expenditure in the own company and are therefore not encouraged to identify strategies for greater efficiency, which translates into new market "reasons to travel for the tourist" green " .

ecoincentivi - for environmental certification you can take advantage of regional tenders and ecoincentivi for funding (one due in January), tariff, tariffs related to green building
tour operators are "green" green
Buyers - There are 11 buyers interested in the national eco-tourism réponse, 17 major foreign research facilities with environmental certification in high demand by visitors from Northern Europe
Hotel consumption skyrocketing -estimates "Hotel sustainable consumption of electricity per night per visitor is 36 kw hours for a hotel, 14 for camping, 7 for a pension, 73 kwh for a residence.