The "green crusade" Coop Central Italy: February 11, banned from the coffers of the shoppers, their place will be given to members the bag "eco" reusable Castiglione del Lago
2010 The Center for Coop Italy will be the year of the environment. The turning point came with a hundred-year projects of environmental protection for all outlets of Tuscany Umbria, Abruzzo and Rieti, which began with the banning of plastic bags. In sharp advance of the legislation to halt the sale as from January 1 2011. From February 11 until June 30 and all Coop members will receive a free reusable bag, polypropylene woven instead of good old nylon shopper that Thursday will finally disappear from the speakers. The initiative was presented yesterday at a press conference at the headquarters of President George Castiglione Rays joined by Paul Nozzoli, area marketing director, and Antonio Boman, Chairman of the Supervisory Board. Will involve more than 476 thousand members, of which 57% of Umbria, with the ambitious goal of eliminating about 18 million bags, as well 224mila kilograms of plastic. The bag "green" branded Coop can accommodate up to 20 inside pounds of expenditure and its environmental impact in use for ten years is equivalent to 25 hours of consumption of a normal light bulb, for a cut to production of 2.5 kilograms of waste. In sales there are already some variations: cotton price of 1.80 € and jute, a limited edition that reuses the bags of fair trade coffee, to 2.30 euro. In the absence of the bag eco
the consumer may still require the new biodegradable bags, reusable organic waste. For the material used but will cost 9 cents and the cost - even at the cost of purchase - we face the challenge of conversion to reusable bags. Coop's philosophy is therefore clear: from reduction in waste and pollution prevention and "disposable" to "reuse", the dichotomy that lies at the end agree environmental and economic savings. "It's not an easy passage - said President George Ray Coop - but these projects represent our 'drop in the ocean, of course, will be crucial to the involvement and participation of all members." In support of the revolution "green" in the coming months will have an incentive to good behavior of those who decide definitely reusable bag instead of a biodegradable, thanks to the combination with the collection points. 
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